Objective:
A new store was launched at a new location inside a mall. The main objective was to attract and motivate
people to visit this new store.
Challenge:
Email marketing failed as the existing CRM did not include data of people from this new location. Also,
media buying was too expensive
Solution:
Offering incentives to acquire hyper local data was a viable option. The marketing team chose
Voucherstack to run a real time incentive campaign to help pull in shoppers from around the mall into
their store.
How did we do this?
The store hired promoters who went around the mall speaking to shoppers and capturing their data while offering real-time incentives (limited time discount vouchers) through SMS. Shoppers gave a missed call to a number given to them by the promoters. Once they gave the missed call, two things were triggered:💡 A limited time discount coupon was sent through SMS to their number
💡 The person was enrolled automatically to the store’s loyalty program
Results
With Voucherstack, we managed to achieve the primary objective of pulling more customers into their new store. In addition, it enabled the store to achieve the following:
Boosted sales revenue
The limited time vouchers created a strong sense of urgency among customers which in turn resulted in
higher sales.
Acquired hyper local customer data
From the new location rapidly. The data was acquired irrespective of whether the voucher was used or
not.
Reduce Chances of Fraud
Controlled losses by reducing the chances of fraudulent use. Every voucher given could only be used
once.